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Exceptions to Cross-Government moratoria on spend in DefraDefra spending moratoria 2013-14 Q4 Ads and Marketing

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Department	Organisation Name	Project name	Basis for expenditure approval	Total Value requested (£M)	Total Value Approved (£M)	Explanatory note	Date of approval
Department for Environment, Food & Rural Affairs	Department for Environment, Food & Rural Affairs	Defra Social Analytics	Providing the information is critical to the effective running of the Government	£85,000	£85,000	Defra introduced Social Analytics in July 2012 and has since been recognised as leading the way across Whitehall in this field and won the International Association of Measurement and Evaluation of Communications Awards in 2013 (we are in the short running for this year's awards as well). Running social analytics enables both an early warning system that makes Government more effective at handling reactive communications issues, but also enables reporting to inform next Comms and Policy actions. Therefore a social analytics system is required to run such analytics and the Horizon Scanning and Planning team currently pulls in around 500k mentions per month which could not otherwise analysed and used as a form of intelligence for the Department. The cost is £42.5k per annum for 2 years totalling £85k to cover the the cost of the tender, advertising and the system itself including the support required for building queries, training and urgent updates.	Feb-14
Department for Environment, Food & Rural Affairs	WRAP	Consumer food waste prevention - external PR advice and support 2014/15	Providing the information is critical to the effective running of the Government	£48,000	£48,000	This refers to a requirement for external Public Relations advice and support to the Love Food Hate Waste team to identify the right PR tools and secure the right media part to help reduce the environmental impact of food consumption across the UK, through changes in attitudes, motivations and behaviours that lead to less consumer food waste in the home. Key activity to include: Recruit external consumer PR expertise to provide expert skills and advice to support the food waste behaviour change team; update the PR strategy and delivery of the campaign.	Mar-14
Department for Environment, Food & Rural Affairs	WRAP	Consumer food waste prevention - refreshing and updating messaging and interventions	Providing the information is critical to the effective running of the Government	£45,000	£45,000	This is for a new piece of work in the consumer food waste prevention programme refreshing and updating messages and interventions and to ensure they are fit for purpose, targeting the right audience, to the right people, using the right interventions. Experience shows that consumers want to reduce their food waste but need clear information regarding the issues and the behaviour change needed in order to do this which needs to be targeted to the individuals and their own barriers. Key activities for this spend will include: Recruit external skills to review evidence and identify proposals for future audiences, messages and interventions; Update audience, messages, interventions and strategy; and dissemination to partners across the UK providing them with the evidence, materials and mechanisms to reach the ultimate audience that is the public	Mar-14
Department for Environment, Food & Rural Affairs	Department for Environment, Food & Rural Affairs	Defra Stakeholder survey	Providing the information is critical to the effective running of the Government	£30,000	£30,000	To help facilitate better stakeholder relationships it is best practice for Government Departments to survey stakeholders on a regular basis. This survey will provide a benchmark against other Departments as well as help corporate understanding and management of stakeholder relationships. Department of Climate Change are also planning to undertake a stakeholder survey and Defra will join them to gain efficiencies through the tender process. The successful agency will act for both the Departments.	Jan-14