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Exceptions to Cross-Government moratoria on spend in DefraDefra spending moratoria 2014-15 Q42Ads and Marketing

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	Department	Organisation Name	Project name	Basis for expenditure approval	Total Value Approved (£M)	Date of approval
Not set	Department for Environment, Food & Rural Affairs	Environment Agency (EA)	Use for external writers/editors to deliver Smarter Guidance reforms	EA needs to provide guidance that enables regulated customers to comply with the law. The Smarter Guidance project team commissions external writers and editors to reform the external guidance to better align it to validated user need and meet the requirements of the Government Digital Service who oversee GOV.UK which will allow Citizens and businesses to access specialist expertise guidance on GOV.UK.	£90,000	Aug-14	Not set
Not set	Department for Environment, Food & Rural Affairs	Rural Payment Agency (RPA), Natural England (NE), Forestry Commission (FC), and Rural Development team (RDT)	Common Agriculture Policy (CAP) Report Countdown: CAP schemes in England: August 2014 update including 'Greening: how it works in practice'	CAP has undergone significant reform after four years of negotiations and if farmers are not compliant, the European Commission can impose fines. Over the coming months and years, there's a need to make sure that all farmers and industry bodies are aware of and understand what the changes to CAP mean for them. They will be provided with consistent information from all the Defra network operational partners involved in delivering the new CAP. Farmers and industry bodies will get support to help them with the transition to the new schemes. The audience is approximately 115,000 farmers and their agents in England and the expenditure is for printing leaflet and purchase of envelopes and cost of postage, plus Email evaluation.	£86,273	Aug-14	Not set
Not set	Department for Environment, Food & Rural Affairs	Forestry Commission England	Farming and Forestry Productivity Scheme (FFPS) Development of the Forestry Programme	To facilitate the development of sustainable wood fuel supply chains in England encouraging woodland owners/managers/businesses to work in partnership, invest and innovate to build capacity across the forestry sector from grower to end user, a communications tool kit will be developed to implement this work which includes contract to set up and manage events, banners and leaflets/publicity for stakeholders events and training courses.	£48,500	Aug-14	Not set
Not set	Department for Environment, Food & Rural Affairs	Waste Resource Action Programme (WRAP)	Recycle Now Campaign Refresh Strategy and Messaging	To re invigorate the Recycle Now brand WRAP need to develop a communications strategy and messages to cover the next two years. The main targeted audience are local authorities, waste management companies, retailers and brands. The strategy and messages need to be accessible and useable by the target audience and specific enough to be effective with the consumer target audience and the key activity is to engage an outside agency to undertake work including strategy development, message development, consultation with WRAP and incorporating of feedback.	£48,362	Jul-14	Not set