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Exceptions to Cross-Government moratoria on spend in HMRC Advertising & Marketing : Jan - Mar 2014

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Department Organisation Name Project name Basis for expenditure approval Total Value Approved (£M) Date of approval
HMRC Offshore Tax Evasion A proactive campaign supporting the drive towards international tax transparency, which is a high profile HMRC priority. The campaign aims to increase the pressure on evaders to come forward to declare offshore income. £300,000 09/01/2014
HMRC Employment Allowance Advertising campaign to launch new Employment Allowance on 6 April 2014 £850,000 06/02/2014
HMRC HMRC Tax Credits Renewals 2014/15 campaign A campaign to reduce fraud and error in the tax credits system, ensuring claimants renew on time and accurately. £1,478,178 21/02/2014