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Exceptions to Cross-Government moratoria on spend in HMRC Advertising & Marketing : July – Sept 2013

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1 Jul 2013 - 30 Sept 2013
Department Organisation Name Project name Basis for expenditure approval Total Value requested (?M) Total Value Approved (?M) Date of approval
HMRC HMRC HMRC High Income Child Benefit Charge July/Aug/Sept - High Income taxpayers affected by the change in Child Benefit must notify HMRC that they are subject to the charge by registering for Self Assessment. (Total cost of campaign ?847,000) ?542,000 ?542,000 formal approval dates: 15.07.13; 13.09.13; 23.09.13
HMRC HMRC Self Assessment 2013/14 Annual campaign to encourage 10.8m Self Assessment customers to file and pay on time, and online. Tracking research pre wave and development of creative work. ?1,980,000 ?1,980,000 approval 23.09.13
HMRC HMRC Evasion Publicity September burst of year 2 activity ?2,000,000 ?2,000,000 16.05.13