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Exceptions to Cross-Government moratoria on spend in the Department for Work and Pensions Advertising & Marketing Oct to Dec 16

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Advertising & Marketing
Department Organisation Name HMG Ref Number. Project name Basis for expenditure approval Total Value Approved (£) Date of approval
DWP HMG3429 Pension Wise Pension Wise, a free and impartial guidance service, created by the government to ensure that those affected by pension flexibilities are able to make confident and informed decisions on how they use their pension savings in retirement £4,500,000 Dec-16
DWP HMG3402 State Pensions reform communications (2016/17 phase 2) Targeted campaign to increase understanding and awareness of changes to the State Pension amongst people aged 50 and over. The campaign will position the State Pension as the foundation for retirement saving, delivering a long -term behaviour change objective to provide economic security in retirement. £1,040,000 Dec-16
DWP HMG3256 State Pension top up communications Promotion of State Pension top up to increase awareness of the scheme amongst eligible audiences, and encourage eligible individuals to consider whether the scheme is right for them. £250,000 Oct-16