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Exceptions to Cross-Government moratoria on spend in the Department for Work and Pensions Advertise & marketing Jan to Mar 15

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Department Organisation Name Project name Basis for expenditure approval Total Value Approved (£) Date of approval
Department for Work & Pensions DWP Universal Credit national Expansion (Tranche 1) hyper-local campaign 14/15 This will be a content-led digital campaign with a local focus, supported by partnerships with Local Authorities and other hyper-local voices. The aim is to drive claimants to an online hub to receive daily hints and information to improve their job search skills; help them to understand how to do more; and using trusted local voices to extend the conversation about UC outside the jobcentre. £490,000 16/01/2015