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Exceptions to cross-government moratoria on spend in BISBIS exceptions to spending controls: advertising and marketing October to December 2014

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ADVERTISING AND MARKETING
Department	Organisation Name	Project name	Basis for expenditure approval	Total Value Approved (£M)	Date of approval
BIS	Not set	Business Growth Service: promoting small business growth 14/15	In early 2014 the Prime Minister set up a Ministerial Star Chamber to determine how to further improve Government's national support offer to business. It concluded that the Government's offer to businesses with growth potential should be brought together into the Business Growth Service (BGS). BGS will incorporate Growth Accelerator and the Manufacturing Advisory Service as a single point of contact for businesses. This campaign will develop the Advice service component of BGS and support ambitious small businesses.	0.14	25/11/2014
BIS	Not set	BIS Growth vouchers 14/15 Radio	ADDITIONAL RADIO SPEND APPROVED 14 NOVEMBER BIS seek approval to use radio as part of the (already approved) Growth Voucher campaign, which is part of the Business is GREAT activity. ERG approval was obtained in the summer for press, digital and direct marketing activity. However, radio was initially rejected on the basis that there was little evidence for its effectiveness compared to the other requested channels. A pilot project has provided data to show this medium will have a positive impact on the campaign outcomes	0.2	25/11/2014
BIS	Not set	HQ-UK campaign 2014/15	The HQ-UK Marketing Campaign aims to promote what the UK is doing to support fast-growth tech companies as they decide where to set up their HQs outside of the US. The HQ-UK programme will be have its own look and feel but be supported by the "Technology is GREAT" campaign, which has successfully promoted UK tech capability around the world and used the UK as the location of choice. UKTI would expect to generate 40 leads, which will translate into 12 Foreign Direct Investment (FDI) project wins by the end of 2015/16 with six being high value.	0.54	10/11/2014