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Exceptions to Cross-Government moratoria on spend in DefraDefra spending moratoria 2015-16 Q2 Ads and Marketing

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Tool Ref	Department	Organisation Name	Project name	Basis for expenditure approval	Total Value Approved (£)	Date of approval	Lead Control
Not set	Department for Environment, Food & Rural Affairs	Agriculture & Horticulture Development Board (AHDB)	British Beef and Lamb Cuts Campaign (Year 2)	The activity delivers measurable outcomes that meet the government growth agenda in two specific areas. 1) Buying British - addressing the challenge of Import Substitution by encouraging consumers to select Red Tractor and Quality Standard Mark beef and lamb both of which contain a provenance message. The marks themselves are based on farm assurance and also provide consumers with a clear indication of British origin. 2) Adding Value - by supporting supply chain work to improve carcase utilisation by reducing the volume of product sold at the commodity end of the market (as mince, stewing beef) and increasing the volume of product sold as added value cuts.	£1,638,000.00	Sep-15	Mark Tollitt
Not set	Department for Environment, Food & Rural Affairs	Agriculture & Horticulture Development Board (AHDB)	British Beef, Lamb, Pork and Cereals Export Development	This is a programme of inward/outward trade missions and overseas trade shows to facilitate the opening of new export markets and resolve market access barriers; to connect domestic exporters with key overseas importers; ensure overseas buyers and officials are aware of the high welfare and food safety standards we have in UK and address any concerns over the integrity of the UK supply chain. This is aligned to and part of the Defra Export Action Plan. The overseas trade shows are done in partnership with UKTI under the GREAT brand messaging to provide a cost-effective focus for maximising exposure to potential buyers, to showcase British beef, lamb, pork and cereals products and to connect British meat and cereals exporters with overseas purchasers.	£801,000.00	Sep-15	Mark Tollitt
Not set	Department for Environment, Food & Rural Affairs	Agriculture & Horticulture Development Board (AHDB)	British Sausage Week 2015	British Sausage Week is now an anticipated week in the calendar for butchers, retailers and food service organisations. Maintaining high quality pork sausage is vital to ensuring the ongoing profitability and sustainability of the pork supply chain. The UK produces 10 million pigs per year but UK consumers only consume the shoulders from 6 million pigs. The vast majority of pork sausages are made using pork shoulder, ensuring pig levy payers realise the greatest profit by selling this under-utilised joint at a reasonable price. Sausage sales have risen over the past 20 years on the back of investment by the industry in improving the quality of sausages and promoting them as a premium food. However this growth has now stopped and sausage sales fell by 6.2% in the past two years. British Sausage Week is therefore a vital promotional activity aimed at arresting this decline and ensuring a continued market exits for shoulder meat.	£240,000.00	Sep-15	Mark Tollitt