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Exceptions to Cross-Government moratoria on spend in HMRCAdvertising & Marketing : July - Sep 2016

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Advertising & Marketing
Department Organisation Name HMG Ref Number. Project name Basis for expenditure approval Total Value Approved (£) Date of approval
HMRC Not set HMG3171 Childcare Choices 2016-17 (HMRC, DfE, DWP) Access to high-quality affordable childcare is vital for millions of families cross the country. Good childcare supports children's development and provides younger children with a better preparation for school. It also provides parents with the ability to work, or to work more if they choose to, providing families with greater security. £2,070,000 Sep-16
HMRC Not set HMG3200 Marriage Allowance Campaign Marriage Allowance was introduced last year (2015-16), with an estimated 4.2 million eligible couples. We spent £2.4 million on paid-for marketing in its first year. £757,000 Sep-16
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