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Exceptions to Cross-Government moratoria on spend in HMRC Advertising & Marketing : Jul - Sept 2014

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Department Organisation Name Project name Basis for expenditure approval Total Value Approved (£M) Date of approval
HMRC HMRC Tax Credits Renewals 14/15 Additional Spend Expenditure on radio advertising to encourage tax credits recipients to renew now and to inform them of the extension of the deadline, necessitated by planned strike action during the last three days of the renewal window. £30,000 24/07/2014
HMRC HMRC Employment Allowance Second Wave 14/15 HMRC is spending £2,000,000 for a second wave of activity promoting the Employment Allowance campaign. 2. This activity is endorsed by the Chancellor of the Exchequer and is a key government priority. 3. ERG approv alreceived Q2 (HMG 1489). £2,000,000 05/08/2014
HMRC HMRC_Self Assessment Campaign 14/15 The objectives are to encourage all SA taxpayers/agents to file and pay their returns by 31st of January and to contribute towards "smoothing the peak" by motivating people to file earlier than they usually would. This year HMRC have agreed to build in a test to assess the impact of advertising. (HMG 1572) £2,000,000 18/09/2014