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Exceptions to Cross-Government moratoria on spend in DefraDefra spending moratoria 2013-14 Q2 Ads and Marketing

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Department	Organisation Name	Project name	Basis for expenditure approval	Total Value requested	Total Value Approved	Date of approval	Explanatory note
Department for Environment, Food & Rural Affairs	Sea Fish Industry Authority	Fish is the Dish - Message Amplification	Unequivocal evidence that the campaign will deliver measurable benefits relating directly to immediate public health and safety	£95,400	£95,400	Sep-13	This campaign is aimed at promoting messages to mums of primary school children that there are clear and direct health benefits of increased seafood consumption. Key activities to include: media planning and booking to ensure that the campaign delivers the objectives and book required space, media purchase (online) rotating display banner and side panel advertising on a range of appropriate partners including key supermarket websites, parenting websites. Media purchase to include outdoor and press, PR campaign support. Seafish is an industry based, levy funded non departmental body and therefore this activity will not be an additional costs to departmental expenditure.
Department for Environment, Food & Rural Affairs	Department for Environment, Food & Rural Affairs	Public Appointments to Chair & Board members for Natural England, Environment Agency and Joint Nature Conservation Committee	Where Government has a legal duty to provide people with information e.g. Changes to legislation or public service	£90,000	£90,000	Sep-13	Statutory requirement for recruitment of Chairs and Board members to include tender for consultancy, award contract, consultancy activities i.e. filtering candidates, share short list with No 10 and Ministers, sift, interviews, seek No 10 approval pre-appointment scrutiny hearings and announce appointments.
Department for Environment, Food & Rural Affairs	Department for Environment, Food & Rural Affairs	Support development of the Biodiversity Action Reporting System (BARS) 2013/14	Providing the information is critical to the effective running of the government	£89,000	£89,000	Sep-13	This project is required to maintain and develop the existing UK database of information about biodiversity and habitat management action collated and accessed through the Biodiversity Action Reporting System, a web-based information system for the UK which provides an accessible tool with which to record, find and exchange information on conservation activity. Activity to include: Hosting,-providing the necessary database and web space, Service and Maintenance, Management and co-ordination and developing reports. The database enhancements will add more powerful action reporting abilities needed by an expanding range of users. The system will also offer for the first time flexible and accurate action mapping needed to support effective and efficient planning and coordination.