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Exceptions to Cross-Government moratoria on spend in the Department for Work and Pensions Advertising & Marketing Apr to Jun 2018

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HMG Ref Title Description/Notes for Minister Dept Control Type Requested Value Status/Decision/Result Minister Sub Date
HMG4687 The Pensions Rregulator / Financial Conduct Authority Pension Scams Overarching campaign objectives to prevent individuals, primarily those aged 45 to 65 from falling victim to pension fraud by: • providing individuals with the knowledge and tools to help avoid pension scams • providing intermediaries (providers, advisers and trustees) with the information and tools to help their clients/members avoid pension scams • ensuring that employers are equipped with essential information to help direct staff queries to ScamSmart for specialist help DWP Advertising and Marketing £1,000,000 Approved 24/05/2018
HMG4717 Universal Credit 'Opening Up Work' The ongoing Universal Credit ‘Opening up work’ campaign is designed to increase understanding of Universal Credit and how it removes barriers to work and encourages career progression among Universal Credit and Jobseeker’s Allowance claimants. Specifically: • Universal credit makes sure you are better off in work • no limit to the number of hours you can work to receive Universal Credit • Universal Credit supports part-time and short-term work • you get a work coach to help you • working parents can get up to 85% of their childcare costs • tailored support is available to all claimants Evidence shows that understanding these key messages has a positive impact on claimant jobseeking behaviours. DWP Advertising and Marketing £5,300,000 Approved 14/06/2018