London is changing; with an expanding service-led economy, increasing wealth, consumption and leisure time for many of its residents and a growing multiplicity of tastes and preferences across a growing population. From November 3rd to December 1st, 4000 Londoners took part in Talk London’s Annual London Survey (ALS) to share their views on what makes London a great place to live, and what aspects of life in the capital could do with some improvement.
The London Survey aims to address three key questions:
To what extent are Londoners satisfied with their quality of life, and what drives this satisfaction?
What do Londoners think are the most important drivers of a successful place to live and work?
What does the balance of satisfaction and rank of different aspects of London life mean for experience and enjoyment of the city, and how can this be improved?
Results are based on interviews with 3861 London residents aged 18+
Interviews were carried out online via the Talk London community between 3rd November and 1st December 2015.
Participants were self-selecting, and outreach undertaken via a number of known databases. This achieved a non-representative sample of Londoners.
The data was weighted by age, gender and ethnicity to reflect the London population according to ONS data.
Robustness was maintained through achieving a minimum quota of responses from each demographic group.
This is the second London Survey conducted through Talk London for City Hall.