DFID 40084431 External Communications Awareness Raising Pilot Campaign

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The buyer is publishing the contract documentation to meet the government transparency commitments.

Created on29/01/2015
Reference numberPO 40084431
Deadline date30/04/2015
Estimated length of contract3 Months
Estimated value£132,629 - £132,629
Location where the contract is to be carried outEast Kilbride West
Name of the buying organisation Department for International Development (see other contracts from this organisation)

Description of the contract

To design and kick start innovative communication and behaviour change interventions to improve citizens’ attitudes towards and general awareness of tax and its role in the national economy. This campaign should educate, inform, and aim to create a positive shift in the tax culture in Pakistan. It will nudge individuals’ and businesses’ attitudes towards being proud of paying their fair share of taxes for the greater good of Pakistan. It should aim to evoke a sense of shame in those who do not pay their fair share of tax. Ultimately the campaign will help widen the tax net, minimise opposition, and increase compliance, including increasing the number of tax returns.


DFID 40084431 External Communications Awareness Raising Pilot Campaign
(40084431 External Communications Awareness Raising Pilot Campaign.pdf)

Additional information

Additional NotesN/A
Is it a framework agreement?No
Awarded on17/07/2014
Awarded value£132,629

Awarded suppliers

Adam Smith International (see other contracts awarded to this supplier) 3 Albert Embankment, London , SE1 7SP

Who to contact

Email enquiry@dfid.gov.uk

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