data.gov.uk now supports more advanced ways to search its datasets. Now you can search for an exact phrase using quote marks and exclude particular words using a minus sign. Search tips are provided:
These should be familiar to those who are advanced users of other search engines.
There also are a few more useful tricks explained in the Finding Data guidance, such as searching for a data URL, filtering by date or finding a particular INSPIRE record GUID.
Providing these features reflects our audience, which includes a lot of technical users, as well as the wider public.